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Materials on how to craft and promote suicide prevention messages and a few examples of awareness materials. Materials on stigma and examples of awareness campaigns can be found in the Addressing Stigma and Awareness Campaigns sub-categories listed in the left column.

Adding power to our voices: A framing guide for communicating about injury
URL: http://www.cdc.gov/injury/CDCFramingGuide-a.pdf
Includes framing theory, message development techniques and vehicles for explaining public health statistics.
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Developing and marketing your suicide prevention message: A strategic approach (Presentation)
URL: http://www.sprc.org/library/strategicmessaging.pdf
This presentation describes social marketing principles, provides a strategic planning model, discusses what is unique about suicide prevention messages, and examines some examples of messaging developed by colleges and universities.
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Guide to engaging the media in suicide prevention
URL: http://www.sprc.org/library/media_guide.pdf
This 44-page guide teaches you how to serve as an effective media spokesperson and how to generate media coverage to create awareness of suicide prevention. The publication describes how to use television, radio, and print media and provides examples of press releases, media advisories, pitch letters, op-eds and more. It also gives tips for identifying appropriate media outlets, creating up-to-date media lists, and tracking your results.
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Guidelines for selecting a video on youth suicide prevention
URL: http://www.suicidology.org/c/document_library/get_file?folderId=236&name=DLFE-139.pdf
This brochure recommends how to choose an instructional video as one part of a comprehensive suicide prevention curriculum for teaching basic skills and concepts to youth. The Best Practices Registry (BPR) is mentioned as a resource for selecting a youth suicide prevention curriculum.
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Ideas for Suicide Prevention Week
URL: http://www.sprc.org/library/spweek.pdf
A list of 14 program and activity ideas to perform for suicide prevention week or anytime throughout the year.
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Is myth-busting counterproductive?
URL: http://www.sprc.org/library/mythposter.pdf
A poster presented at the 2008 American Association of Suicidology (AAS) Conference. The purpose of this poster is to (1) highlight recent research on the possible negative impact of 'myth-busting' as a communication method, (2) suggest recommendations for suicide prevention materials, and (3) provide recommendations for future research.
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National Suicide Prevention Lifeline Media outreach toolkit
URL: http://www.suicidepreventionlifeline.org/campaign/kit/default.aspx
This toolkit provides you with everything you need to raise awareness of the Lifeline in the near term, and to conduct a successful campaign during major mental health events, such as National Suicide Prevention Week (September) and National Mental Health Awareness Month (May).
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The nomenclature of suicidology: What's in a name? (SPRC Discussion Series)
URL: http://www.sprc.org/traininginstitute/disc_series/disc_7.asp
A presentation on the use of terminology when discussing suicide and suicidal behavior. The Research to Practice Webinar webpage contains an author biography, PowerPoint slides, and an audio file of the discussion.
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Picture this: Depression and suicide prevention
URL: http://eiconline.org/resources/publications/z_picturethis/Desorder.pdf
Picture This is a guide for creators in the entertainment industry which addresses issues within the realm of depression and suicide prevention, as identified by mental health experts, advocates, policy-makers, and others working to improve public awareness about and reduce instances of depression and suicide.
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Safe and effective messaging for suicide prevention
URL: http://www.sprc.org/library/SafeMessagingfinal.pdf
A 2-page document that offers evidence-based recommendations for creating safe and effective messages to raise public awareness that suicide is a serious and preventable public health problem is now available. Contains Do’s and Don’ts for creating public messages for suicide prevention.
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Strategic communication planning: A workbook for Garrett Lee Smith Memorial Act state, tribal, and campus grantees
URL: http://www.sprc.org/library/GLSWorkbook.pdf
This manual uses the 8-Step Communication Planning Model to provide a blueprint for site-specific, actionable communication plans. The model is based on the theory and practice of social marketing, which adapts commercial marketing techniques.
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Suicide awareness event resource kit
URL: http://www.sprc.org/library/event_kit/index.asp
A logistics planning guide and general and state specific materials to help you organize, plan and conduct a successful event to raise awareness about suicide and suicide prevention. The kit contains sample publicity materials, state and national data sheets, and legislative information.
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Suicide prevention: Information for individuals and families
URL: http://www.ombudmhmr.state.mn.us/reports/suicidepreventionbrochure8x14updated.pdf
Brochure that contains 12 prevention tips geared toward individuals who have suicidal thoughts and for their loved ones. Includes a space to write in local/personal emergency phone numbers.
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